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On June 5th, Citizens for a Strong New Hampshire, a coalition of Granite Staters who support public policies that create jobs, limit government, lower taxes, and improve the economy, released its first television advertisement. Titled "What to Cut," the advertisement focused on Senator Jeanne Shaheen's deciding vote to pass Obamacare and the negative impact it will have on Granite State families. [1]


The commercial can be viewed by following this link:


"What to Cut" articulated the impact Senator Shaheen's vote for Obamacare will have on small businesses and their employees if they are forced to cut workers' hours to compensate for new regulations implemented by Obamacare. [2]


Michael Biundo, Co-founder of RightOn Strategies and a General Consultant for Citizens for a Strong New Hampshire, released the following statement:


"The Administration's decision to delay ObamaCare's employer mandate after our ad ran is a good sign that the White House and Senator Shaheen are getting the message that both businesses and families here in New Hampshire and across America can't afford the devastating effects this law will cause. Many New Hampshire residents are already feeling the pain from Senator Shaheen's vote for Obamacare. This mandate will force many small businesses to cut their employees' hours from 40 to 29, and create even harder times for many Granite State families. Citizens for a Strong New Hampshire will continue to fight for a full repeal."


Television Script: 30 seconds


Title: "What to Cut"


What if your take home pay went down 25%. Where would you cut back?


What would you do without?


Senator Jeanne Shaheen cast the deciding vote for Obamacare.


Now employers may cut your weekly work hours from 40 to 29 to avoid the new taxes and penalties.


Fewer hours. Less money. Tougher times.


Tell Senator Shaheen you can't afford Obamacare.


Our buy details: The spot ran on both broadcast (WMUR TV NH) and NH Cable affiliates. Total initial buy was $110,000.


[1] HR 3590 Vote 385 12/21/09, HR 3590 Vote 296 12/24/09
[2] Union Leader 10/17/12

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